This project, titled P3-Client Project – DAENA,focused on developing two printed pieces: a catalog and a promotional material(such as a teaser card). The primary goal was to showcase typographic skillswhile meeting the client’s requirements.

‍Process Summary:Planning and Research: Created     a moodboard, conducted type trials, and developed manual sketches and     paper prototypes to organize initial concepts.

Production and Review: Developed     digital and physical mockups, adhering to typographic best practices such     as font pairing, hierarchy, spacing, and accessibility.

Client Presentation: Presented     the project to the client. Final     deliverables included InDesign files, final PDFs, and color-printed     prototypes.

‍Finalization: Implemented     client feedback (if required) before the final submission.

‍Objective: The focus was to demonstrate typographic expertise applied to editorial design and accessibility, balancing creativity and functionality to meet the client’s needs effectively. 

Virtual booths

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