Summary for Portfolio: This project, titled P3-Client Project – DAENA,focused on developing two printed pieces: a catalog and a promotional material(such as a teaser card). The primary goal was to showcase typographic skillswhile meeting the client’s requirements.
Process Summary:Planning and Research: Created a moodboard, conducted type trials, and developed manual sketches and paper prototypes to organize initial concepts.
Production and Review: Developed digital and physical mockups, adhering to typographic best practices such as font pairing, hierarchy, spacing, and accessibility.
Client Presentation: Presented the project to the client. Final deliverables included InDesign files, final PDFs, and color-printed prototypes.
Finalization: Implemented client feedback (if required) before the final submission.
Objective: The focus was to demonstrate typographicexpertise applied to editorial design and accessibility, balancing creativityand functionality to meet the client’s needs effectively.
