Campaign Objective: This campaign was created to raise awareness about the importance of biodiversity and the preservation of natural ecosystems. The goal is to inspire concrete actions to protect wildlife and their habitats while encouraging donations and support for WWF’s conservation initiatives.
Unique Selling Proposition (USP): "Planting Green for a Sustainable Future" – The campaign emphasizes the connection between human action and positive environmental impact, highlighting the importance of planting for a sustainable future.
Target Audience: Adults aged 18 to 45 who are environmentally conscious but may not yet be actively engaged in conservation efforts. The audience includes young professionals, students, and families.
Tone of the Campaign: The approach is inspiring, positive, and inclusive. The message focuses on hope and individual empowerment, using impactful visuals and emotional storytelling to engage the audience and encourage action for nature. This campaign combines strong visuals and compelling storytelling to connect audiences with the environmental cause, reinforcing WWF’s role in global biodiversity conservation.
Microsite (Interactive homepage with information and calls to action)
Microsite (Interactive homepage with information and calls to action)
Display Ads (Leaderboard and Square Pop-up)
Display Ads (Leaderboard and Square Pop-up)
Transit Shelter Ad (Out-of-home advertising for urban reach)
Project Overview
Client: WWF (World Wide Fund for Nature)
Type: Design / Website
Role: Art Direction, Visual Design, Campaign Concept Development, Storytelling
Tools Used: Adobe Photoshop, Illustrator
Year: 2024
