This project was created to develop a campaign positioning Froot Loops as the ideal choice for those seeking energy before physical activities. Before cycling, cereal. Energy, Froot Loops Cereal.
The campaign associates the product with an active lifestyle, highlighting it as a tasty and nutritious fuel for athletes and movement enthusiasts. More than just a breakfast cereal, Froot Loops is energy for your adventures, turning every ride and serve into moments full of strength and fun.
The goal was to strengthen the brand’s presence among active and health-conscious consumers, promoting Froot Loops as the perfect meal to start the day with energy.
