Sephora 60+ – "Ageless Beauty" Campaign This project presents "Ageless Beauty," a digital and social media campaign developed for Sephora to promote inclusion and representation of women aged 60+ in the beauty industry.
The campaign focuses on confidence, self-care, and self-esteem, featuring a sophisticated and elegant visual identity with warm and neutral tones.
Key deliverables include: * Instagram Carousel showcasing real women embracing their beauty.
* YouTube Ad & Video highlighting inspiring and authentic stories.
* TikTok Influencer Strategy to engage a broader audience through makeup tips and personal experiences.
Web Banner & Visual Design aligned with the campaign’s inclusive and empowering message. With the slogan "Beauty Envolves You", this campaign reinforces Sephora’s commitment to making beauty accessible and relevant for all ages
Instagram Carousel showcasing real women embracing their beauty.
Web Banner & Visual Design aligned with the campaign’s inclusive and empowering message.
TikTok Influencer Strategy to engage a broader audience through makeup tips and personal experiences.
YouTube Ad & Video highlighting inspiring and authentic stories.
Project Overview
Client: Sephora
Type: Digital & Social Media Campaign
Role: Concept Development, Art Direction, Visual Design, Social Media Strategy Tools
Used: Adobe Photoshop, Illustrator, After Effects
Year: 2025
