Development of a printed catalog and a promotional piece for a real client, with strong emphasis on typography and accessible design. The project included research, mood board creation, sketching, prototyping, and a final presentation to the client. Key challenges involved defining a clear creative direction and maintaining visual consistency. This experience has been instrumental in refining layout skills, typographic hierarchy, and ensuring alignment with brand identity.
Project Overview
Client: Daena
Type: Editorial Design / Print Catalog
Role: Concept, Layout Design, Typography, Art Direction
Tools Used: Adobe InDesign, Illustrator, Photoshop
Year: 2024
Type: Editorial Design / Print Catalog
Role: Concept, Layout Design, Typography, Art Direction
Tools Used: Adobe InDesign, Illustrator, Photoshop
Year: 2024
